In partnership with the well-known “House of Mouse”, the world’s largest computer processor manufacturer created a recurring annual promotional event that its Retail Edge Program members because extremely engaged with. Each year’s iteration involved several story lines, sometimes even overlapping with previous year’s stories, and short games designed to test and reward member product knowledge. This is the 2017 iteration of the promotion. The vendor provided some artwork, as well as the story scripts, but most of the interaction was left to the designer. Complementary imagery was created to house the provided artwork.
Tones and patterns were chosen to invoke a sense of majestic mystery. Interactions mimicked challenges the characters of the story faced. The largest hurdle to overcome as the designer was presenting large amounts of copy in an engaging way. Breaking the content into smaller pieces using visual elements or sub navigation offered an optimal experience.
Leaderboard design was an integral part of the project. Players were in competition with each other in order to prove their metal, and to raise funds for a local school of their choice.