This multiplayer experience was created to add depth to a larger promotion. Users from around the world would go head to head, answering questions relevant to the promotion. As the questions got more difficult, and time allotted to answer became shorter, individual players would drop out of the pool. Eventually the best players remained and were rewarded with loyalty points, badges, and placement on a leaderboard. The designs matched the overall promotion, and visuals were simplified to allow for easily navigated interactions.
The game was part of a lager promotion. I really enjoyed the character design and development of the additional parts of the project. The concept and delivery were up to the design team entirely, and that allowed us to flesh out a great story line and emphasize user satisfaction.
I created a short animation to convey the storyboard narrative to other stakeholders. This really helped “sell” the concept and gameplay.